Expert Insights
Sales or marketing? Which is the priority for optimum growth?
With the UK out of recession, many UK businesses are bullish about growth in 2014. But what’s the best way to achieve it? Should your focus be sales or marketing? David Baldwin-Evans, an experienced interim sales and marketing leader, shares his thoughts.
A fresh look at China
Although China’s astonishing rate of economic growth over the past 30 years has slowed, there are still plenty of opportunities for companies looking to do business in the world’s most populous country. One businessman with considerable experience of working in China is strategic brand expert Jonathan Geldart. He’s now co-authored a new book that captures the insights of Chinese business leaders and provides a practical guide for Western companies.
Making change faster and stickier
When a company undergoes major change, it can be an uncertain time for its employees. Effective communication will not only help your people understand what’s happening and why, but it will also help you understand their views and concerns. As experienced change communications expert Phyllida Barr tells us, communication plays an important role in building trust and making change stick.
Interim or permanent – when is it right to make the switch?
It’s rare for career interim managers to take a permanent role. One who recently did just that is John Adkins, an executive with vast experience of devising and delivering organisational change, who has also led companies at the highest levels. We spoke to John about why he did it and what individuals and companies should consider before making the switch.
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