6 things to do before starting your business transformation
Failing to prepare is preparing to fail, or so the saying goes, and failing to prepare for a transformation programme – particularly a business critical one, can be extremely damaging. So, what should you be thinking about before diving in to ensure your programme’s a success? Experienced transformation expert Paul Sambhi outlines his key considerations….
Sales or marketing? Which is the priority for optimum growth?
With the UK out of recession, many UK businesses are bullish about growth in 2014. But what’s the best way to achieve it? Should your focus be sales or marketing? David Baldwin-Evans, an experienced interim sales and marketing leader, shares his thoughts.